Direct mail marketing is one of the most effective ways of reaching out to potential customers in the
most valuable demographic for your business. Our in-house mail services team is here to help you understand all
the ins and outs of mailing and create a targeted customized direct mail campaign. Ask us anything.
We check over every order before it is printed to make sure you are compliant with US Post Office regulations and
that you are getting the best possible rates for your direct mail project.
Lists, Lists, Lists
Not sure how to put together your direct mailing lists? We can help there, too! Ask us about:
Purchasing a list tailored to your customers’ demographics
Exporting mail-ready lists from your customer database
NCOA™ processing to cleanse your list – Never waste money on undeliverable addresses again!
EDDM™ mailing – the easy way to mail to specific zip codes without needing a list
Bulk Mailing Permits
We offer use of Printco’s bulk mailing permit to any of our customers to maximize the effectiveness of your
direct mail marketing campaign. We are also happy to help you set up your own permit
with the US Post Office. For more details, click here.
Customize Your Marketing
With our digital press, we can customize your letters, brochures, even catalogs that grab your audience’s attention.
Popular options for direct mail include:
Matched Mailings: Customize all the pieces associated with your letter
Variable Addressing: Imprint the mailing address and/or name directly on your piece before mailing
Variable and Dynamic Imaging: Customize the dominant graphic of your product based on information (such as name or address) in the mailing spreadsheet
This map was created with Variable Imaging. Each postcard had a different route on the map to show a starting location based on the end user’s address.
With Dynamic Imaging, each graphic is customized, then rendered with special imaging effects to make it seamless with the underlying photo.
Choose Printco for Direct Mail Solutions
With our comprehensive direct mail solutions, we also offer:
PURLS (personalized URLs) – Combine with Variable Data for an interactive campaign
List cleansing and address updates
Inserting and Tabbing
Polybagging with blowsheets (popular for magazines)